Ad platforms want you to go broad. Cast a wide net, they say. But what they don’t say is what it’s costing you behind the scenes.

When you lose precision, you lose relevance. Your ads are shown to people who don’t care, won’t click, and won’t convert. It’s not just wasted spend—it’s wasted opportunity.

Here’s the hard truth: major ad platforms have been quietly removing targeting options. That means fewer controls, less transparency, and more dependency on algorithmic guesses. What used to be a data-driven strategy is now just a digital shot in the dark.

Advertisers are paying more for less control, and it’s showing in their results.

But it doesn’t have to be this way.

With access to real-world, privacy-safe consumer data—more than 280 million U.S. contacts, scanned from 60 billion+ behaviors weekly—you can get back the control platforms are taking away.

It’s not about going broad. It’s about going smart.